| 07.29.2010 | Traffic Marketplace Announces Partnership with Adometry™ Bolstering Ad Verification and Brand Integrity. |
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Los Angeles and New York - (BUSINESS WIRE) - Traffic Marketplace, a division of Epic Media Group, today announced its partnership with ad verification firm, Adometry, to deliver effectiveness metrics and online display ad verification to advertisers and agencies. This partnership underscores Traffic Marketplace's commitment to ensuring advertisers reach, target, and engage their ideal audience on the highest quality websites. Chris Pirrone, General Manager of Traffic Marketplace Display, explained, "Adometry shares our commitment to transparency, accountability and accuracy, both in terms of the advertising buy and the auditing process." He added, "Advertisers should never be worried about the safety and integrity of their brand when they work with us. The IAB has made network verification and safety a priority. We have added Adometry to our BrandSecure™ suite of safety solutions to proactively ensure our Network is an industry leader in quality assurance." "We're pleased to add Traffic Marketplace to the expanding list of high-quality networks that are offering Adometry's verification services," said Jim Ewel, CEO of Adometry. "Together, we can offer the most complete solution in the industry for protecting and improving the effectiveness of online media purchases." Effective immediately, Traffic Marketplace is offering its advertisers Adometry's Integrity™ and Veracity™ services. Integrity verifies that advertisements are not placed next to inappropriate content, off white-list, or displayed outside of the U.S. Integrity also measures the percentage of ads placed "below the fold." Veracity provides additional effectiveness metrics including reach, frequency, duration of time an ad is visible, effective cost, and conversion details by website, category and geography. Utilizing Adometry, Traffic Marketplace reinforces accountability and transparency for advertisers, ultimately strengthening brand integrity and awareness. For more information, log on to www.trafficmarketplace.com. About Adometry About Traffic Marketplace |
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| 07.20.2010 | Joyent Partners with Traffic Marketplace. |
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Joyent and tmpSocial provide complete application delivery platform with integrated social monetization solution. San Francisco, CA (July 20, 2010) - Joyent, a leading global provider of cloud computing solutions, announced today that it has partnered with Los Angeles-based tmpSocial, a Division of Epic Media Group providing premium display advertising, in-game ad integration and virtual currency management solutions to social applications. The platform delivers targeted and contextually relevant ad units to users, allowing for in-game conversions and embedded branding opportunities. Combined with a targeted ad delivery system, tmpSocial provides app developers with direct access to some of the largest branded advertisers worldwide. "Joyent is an ideal partner for us", said Sheldon Owen, GM of tmpSocial, "After we moved our own advertising platform over to Joyent and experienced infrastructure cost savings and performance improvements, we quickly realized that Joyent's offering was ideally suited for our customers as well." "Joyent is excited to be working with tmpSocial," said Adrian Ludwig, VP of Marketing, Joyent. "Our scalable cloud computing architecture combined with tmpSocial's premier advertising and monetization solutions allow for unmatched ease in developing and deploying the next generation of social and gaming applications on the web." Worldwide reach combined with proven application scalability and performance have made Joyent the premier cloud computing vendor for social and media applications. Thousands of applications running on Joyent software use automatic vertical scaling to respond to real-time load. Simple GUI tools make it easy to create and manage complex virtual architectures, allowing for rapid horizontal scaling to match the needs of dynamic business requirements. "We have been a customer of Joyent for two years and we are excited about the partnership between Joyent and tmpSocial. Joyent has allowed us to scale our games more cost effectively than other solutions and now we can integrate in-game monetization from tmpSocial," said Brad Dwyer, Founder and CEO of Hatchlings, Inc. For more information about tmpSocial and Joyent, visit www.joyent.com/monetization. About Joynet About tmpSocial |
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| 06.29.2010 | Epic Media Group Wins Stevie® Award for Best Overall Company of the Year at the 8th Annual American Business AwardsSM. |
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Los Angeles and New York - June 29, 2010 - Epic Media Group was recently announced winner of the American Business Awards' Stevie Award for Best Overall Company of the Year - Up to 2,500 Employees. This is a high honor, particularly as Apple Inc. won for Best Overall Company of the Year - More Than 2,5000 Employees. Michael Sprouse, CMO of Epic Media Group who accepted the Stevie Award stated, "We are elated to be named a Best Overall Company of the Year. We take pride in our dedication, and it is an honor to continue in our hard work as an industry leader and to have our name alongside other great companies." Stevie Awards were presented in over 40 categories including Best Overall Company of the Year, Executive of the Year, and Corporate Social Responsibility Program of the Year. More than 2,700 entries from organizations of all sizes and in virtually every industry were submitted for consideration. With the recent merger of Epic Advertising and Connexus Corporation to form Epic Media Group, this award symbolizes the company's commitment to the digital advertising and marketing industry and motivation to continue providing excellent services to a wide array of advertising and agency clients. Previously, Epic won the Stevie Award for Marketing Team of the Year in 2009. The 2010 win for Best Overall Company of the Year shows their continuous progress and growth within the digital advertising industry. More than 200 executives across the country participated in the judging process to determine the Finalists and Stevie Award winners. The awards were presented during ceremonies at the Marriott Marquis Hotel in New York City. The ceremonies were hosted by Cheryl Casone of Fox Business Network and broadcast nationwide on radio by the Business TalkRadio Network. Details about The American Business Awards and the lists of honorees in all categories are available at www.stevieawards.com/aba. About Epic Media Group About the Stevie Awards |
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| 06.16.2010 | Online Intel President E.J. Hilbert discusses 'phishing' scams in the Washington Post. |
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| 06.15.2010 | Traffic Marketplace Announces Expansion of tmpSocial Engagement Platform. |
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Los Angeles and New York - June 15, 2010 - Traffic Marketplace, a division of Epic Media Group, today announced the expansion of its tmpSocial platform to include the acquisition of Social Suitcase, a notable social media company with a reputation for providing advertisers with brand campaigns that increase user engagement, monetization and brand impact. The acquisition further strengthens Traffic Marketplace's social web capabilities, enhanced targeting capabilities, and distribution via the tmpSocial platform. Traffic Marketplace's collective expertise gives clients a comprehensive offering of social media tools and proven techniques that increase the impact and effectiveness of social media campaigns. Epic Media Group CEO, Art Shaw, explained, "tmpSocial provides results-driven social media programs for advertising clients. This is critical, as advertisers are realizing they must leverage social media to succeed. The challenge for advertisers today is not only monetization or demonstrating ROI when pursuing social-based advertising, but rather ensuring their methodology is reaching their target audience effectively. Traditional direct-response methods simply do not apply here; more creative solutions are a must." Sheldon Owen, General Manager of tmpSocial added, "We are emerging as a leader in online advertising and the acquisition of Social Suitcase is an important addition to our suite of tools and offerings necessary to ensure our current and future clients' success in this rapidly evolving market." "I couldn't be happier to be a part of a strong, winning company that will allow Social Suitcase to succeed and leverage what we've built on a more robust platform," said Jason Beckerman of Social Suitcase. Traffic Marketplace now offers solutions such as branded Facebook applications, branded Twitter campaigns, video distribution and engagement, in-game promotions and virtual currency, and a premium application display network. Traffic Marketplace is also investing heavily in behavioral targeting technology and distribution capabilities through the expansion of tmpSocial, as a result of the recent merger of Epic Advertising and Connexus Corporation to form Epic Media Group. For more information, log onto www.tmpsocial.com. About Epic Media Group |
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| 05.20.2010 | Epic Advertising and Connexus Corporation Finalize Merger. |
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| 04.20.2010 | High Noon For Industry Security by Online Intelligence President E.J. Hilbert. |
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ADOTAS - When I told several of my colleagues in the security arena nine months ago that I was resigning my position as the director of security enforcement for MySpace to take on a security role for the online advertising firm Epic Advertising, their first statement was, "Security for an ad agency — really? You're a cyber crime expert and former FBI agent. Why does an ad agency need your expertise?" My response was simple: online advertising is a $24 billion industry and any industry making that much money has a huge target on its back. Online advertising, once thought of as a fad or scheme, has morphed into a necessity for any company engaged in marketing their products and/or services. Because of this innate requirement for the success of product marketing, it can often become clouded and tarnished with very real scams within the online advertising realm. Damaging practices can range from directly impacting the products currently being pushed, to back-end manipulation by the agencies, to the system being altered by ethically challenged affiliate marketers. From a high level, many viewed the start of online advertising as a get-rich-quick scheme with few rules, causing a de facto Wild Wild West. Over time, hundreds of groups jumped into the industry, and a significant amount of money was made — and lost. As the industry continues to evolve, the companies that are dedicated to improving online advertising — beyond the short-lived lining of their pockets — have expended millions to implement rules, fine-tune their advertising methods, hone their tracking software and advance any other aspects of the business they felt would increase profit margins. Most recently, the top companies in the industry are focusing on compliance while securing their systems against fraud and abuse. Others, like Epic Advertising, are taking a long-term approach by realizing that if they are truly going to protect their investment and make their company grow, they need to protect the whole of the company. For years, the online advertising industry has been laden with fraudulent actions by various players, while also suffering the scrutiny of the FTC, lawsuits and bankruptcies. The result is that a few major companies that have been following the rules are rising to the top, while simultaneously becoming the targets of the other, less scrupulous players. With millions invested in tracking systems and system monitors by the top firms, some of the smaller players and criminal elements find it easier to steal what's been developed rather than build them themselves. The same holds true for pilfering affiliate and advertising contacts, creative creation methods, customer data and back office operations. Click fraud, cookie stuffing and numerous other schemes have been used against the online advertising agencies for years; but as industry players focus on stopping these methods, the criminals will find other ways to game the systems. Among those ways are social engineering, hacking and outright theft. As is the case with any industry that grows from its infancy and represents a very large cash flow, online advertising companies need to take steps to protect themselves from both internal and external threats. In order to do this, they must first understand what the threats are, and what needs protecting. One of the more damaging threats that exist relates to the schemes run by the affiliates or independent marketers, such as cookie stuffing or click fraud, but simply focusing on those threats is being myopic. Advertising agencies need to ask themselves "if I was just starting out, what would I need, and where could I get it?" Once they answer that question, the following question is "how are we protecting what we have?" This does not mean just doors and locks;, it means policies, systems and consequences. Security means understanding the threats and risks, and then either accepting them, stopping them, defending against them or ensuring against them. Companies need to focus on what makes them differentce from their competition. Consider the following: 1. Access to your business contacts, namely affiliates and advertisers If any one of these sets of data is stolen, the impact to the advertising agency could be catastrophic. The information could be used to win over contracts, or it could be used to find a new way to manipulate the companies lead tracking system and increase an affiliate's profits. For companies to grow and truly court the top tier 1 advertisers, they are going to have to prove to those advertisers that they are safe and secure. This means being compliant with all laws, have a robust anti-fraud and anti -abuse system, and demonstrate their data, systems and operations are secure. Coke would not launch a new promotion through online advertising if a representative from Pepsi could figuratively waltz into the ad agency and figure out the strategy. What advertiser is going to believe, or for that matter sign on with, a company that claims they have the best targeting algorithm in the industry, but has nothing in place to protect it? Click here to view the article on Adotas. |
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| 04.05.2010 | Quality Interactive Marketing Creative and What It Means in 2010. |
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| 03.26.2010 | Epic-Connexus Merger Exhibits The Power Of Scale. |
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ADOTAS - Epic Advertising CEO Don Mathis claims he is a healthy combination of very happy and very tired. He has been burning the midnight oil to seal the merger between Epic and Connexus, sorting through last minute issues and the technicalities and legalese inherent in the conjoining of two major operations. However, the enthusiasm in his voice outshines any hints of exhaustion. "It became to clear to us along the way that if we put ourselves together as companies we could do a lot more for our clients and put ourselves on a great trajectory for growth in the industry," he beams. After partnering for around a year and a half, Epic, which boasts the largest privately-owned performance network and search marketing company, and Connexus, parent company of ad network and social media marketer Traffic Marketplace had been formally talking about merging for a few months. As a combined force, it will be hard not to refer to Epic-Connexus as a one-stop shop: a multichannel advertising resource able to reach 80% of Internet users through a global matrix of 225 countries and territories. The companies yield distinct specialties, such as Epics focus on customer acquisition and Connexus' relevance-based outcomes for advertisers but found solid overlap on both the publisher and advertiser fronts. Through their time working together, the two companies realized numerous synergies, with the most important factor being a shared style and culture. "It's the issue that gets spoken about the least but is the most powerful." Mathis says. "Sometimes you take two great companies and 1 + 1 = 0. It comes down to the culture." Their clients will benefit the most from having a one-stop shop, he says. Agencies in particular have been looking for one network that can solve numerous problems - customer acquisition, branding, distribution search, display and social media all under one umbrella, further bolstering the need for scale. "Data is critical in doing good work for clients, and you need to have scale to get data," Mathis says. "It's not enough to just have great technology." Epic and Connexus are highly concerned with having a smooth integration and improving the efficiency of their current interactions. The immediate value of the merger to clients on both the publisher and advertiser sides is greater access - Epic advertisers will be able to take advantage of a broader display network while Connexus advertisers will be able to mine Epic's search and display channels. Publishers will have a far broader array of advertisers to select from and Epic's clients will be able to dip their toes in Connexus' social media expertiese. As performance marketers continue to fight rampant fraud, enhanced security is another piece of the merger equation. Mathis is hoping to absorb Connexus' brand protection assets into Epic's online intelligence unit, run by former g-man E.J. Hilbert. Not only will the merger protect brands the companies work with, it will level the playing field so the "good guys can compete well and the bad guys can't compete at all, or at least not as well," Mathis says. The merger is a sign of the maturity of the performance marketing industry, he says, as the conjoined companies will bring a broader base of online marketing assets while taking advantage of technology improvements - both companies offer advertisers the ability to buy traffic on exchanges and on a real-time bidding basis, something that performance marketers must embrace. "There's a den of players looking for a quick buck. They're the ones that represent the greatest challenge for the industry because that's not a sustainable model," Mathis says. "Players that are looking to evolve and have something that is transparent and oriented toward creating long-term value for their clients are the future of performance marketing. That's the promise of performance marketing and online marketing overall." There's been pressure for consolidation in the space for at least 18 months, though it hasn't jump-started as fast as Mathis expected, partially because so many companies have complicated capital structures, making it hard to merge even if it makes strategic sense. He believe the Epic-Connexus merger represents a shot across the bow for the industry and will serve as a wake-up call for those that have been resisting doing deals because they don't think they can get one as big as they want. Mathis is quite pleased to have one of the first major mergers in North America, but he sees greater consolidation of the online industry overall. There currently are way too many intermediaries creating confusion in the ecosystem, and a shakeout is inevitable. "Now we have a lot of companies in the $50 million to $150 million market stuck in the middle, but we won't see too many of those left in the next two to three years," he surmises. "We see a smaller set of companies that are fairly large, and obviously we intend to be one of them." Click here to view the article on Adotas.com |
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| 03.26.2010 | Epic CIO Rick Okin is featured in Wall Street Journal. |
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By BEN WORTHEN - Oracle Corp. felt the recession's effects later than most companies in the technology sector. But the software maker isn't having to wait as long to recover. The maker of database and business software posted a 17% increase in revenue for its fiscal third quarter, marking its second consecutive quarter of growth after a string of declines in the recession. While Oracle's profit fell 11% in the quarter because of charges related to its acquisition of computer-server maker Sun Microsystems Inc., which closed in late January, the company forecast strong growth. Oracle projected total revenue for the current quarter would jump 31% to 36% from a year earlier. "Our pipeline is very strong in both software and hardware," said Safra Catz, Oracle's co-president. The demand is coming from customers like Matthew Leeds, vice president of operations at digital media company Gracenote, a division of Sony Corp. Mr. Leeds said he plans to buy software from Oracle and hardware from Sun before the end of the month. "I have the budget so I'm placing an order," he said. Oracle's results and growth forecast underline how after more than a year of budget cuts, corporate technology departments are finally beginning to spend again. As a result, the tech industry is poised to outgrow the rest of the economy. In 2009, tech spending dropped 9% compared with a decline in nominal gross domestic product of around 1%, according to Forrester Research. Now that the economy has stabilized, businesses are making purchases that they put off during the downturn, and their spending on tech is set to rise around 8% in 2010, said Forrester. The first beneficiaries of the spending increase were computer hardware makers like Cisco Systems Inc. and Hewlett-Packard Co., which both announced strong quarterly results in February. Software makers like Oracle tended to see the recovery later because software purchases tend to follow hardware buys. Oracle's profit for the quarter ended Feb. 28 totaled $1.19 billion, or 23 cents a share, compared with $1.33 billion, or 26 cents a share, a year ago. Excluding one-time charges, net income rose 9% to $1.9 billion. Revenue climbed to $6.4 billion from $5.5 billion a year ago. Oracle's revenue included $458 million in hardware sales from its Sun unit. Ms. Catz said Sun's hardware business should add $1.2 billion to $1.3 billion to Oracle's top line in the current quarter. Oracle Chief Executive Larry Ellison plotted an aggressive course for the company during the recession. In April 2009, Oracle said it would acquire Sun for $7.4 billion, moving Oracle into the hardware business for the first time. The company then stood its ground during an investigation into the deal by antitrust regulators in Europe, which was eventually cleared without concessions. For the quarter, Oracle's license revenue, a closely-watched metric that indicates the amount of new software the company sells in a quarter, grew 13% from a year earlier-and 10% excluding Sun-topping the company's own projection. Oracle forecast that these revenues would rise again in the current quarter. Sales of new applications, software programs that businesses use for tasks like managing inventory and balancing the general ledger, increased 21%. "Applications typically are the first thing that gets hit in the downturn and is usually one of the last things to recover," said Brent Thill, an analyst with UBS Securities. "It's safe to say that Oracle has turned the corner and is back to growth." The good times are already back for Rick Okin, chief information officer at Epic Advertising Inc. in New York. Mr. Okin only spent about $150,000 on new technology in 2009 and was "constantly looking for ways to save money," he said. This year he'll spend about $500,000 on new technology and said he is "almost ready to pull the trigger" on a software system that will help Epic manage the data it captures from its online advertising business. Write to Ben Worthen at ben.worthen@wsj.com |
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| 03.24.2010 | Connexus Corporation And Epic Advertising Announce Merger. |
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Top independent ad network to combine with leading global performance network and search marketing company to form one of the largest privately-owned digital media companies in the world. |
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| 03.24.2010 | SVP, Global Ad Sales Brett Lofgren is featured on iMedia Connection. |
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| 03.23.2010 | AdSafe Announces Roster of Strategic Network Partners. |
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Expansive List of Partners Enables Increased Brand-Safe Display Advertising. New York - March 23, 2010 /PRNewswire/ - AdSafe Media, the rating standard of online media, today announced an expanded list of key partnerships that secure the company's position as the market leader in preventative brand protection for the display advertising industry. Through these partnerships, AdSafe will enable its partners to control the placement of display advertising via its Content Rating System and Brand Safety Firewall. AdSafe's Content Rating System is a standardized measurement platform which rates the brand safety of content on individual web pages, allowing brands, agencies, networks and publishers to ensure that display advertising only appears adjacent to appropriate online content. Premium partners utilizing AdSafe to help ensure brand protection include: AudienceScience, Break Media, Collective, Invite Media, Kitara Media, Media6Degrees, MediaMath, Ourstage, Rocket Fuel Inc, Scripps Networks, Traffic Marketplace, Turn and [x+1]. "We are proud to announce a list of partners that are all true innovators in the display advertising space," said Kent Wakeford, Co-Founder and EVP of AdSafe. "These partnerships signify how essential brand safety has become to the industry as a whole." Key to AdSafe's offering is its ability to prevent ads from appearing in inappropriate contexts via its Brand Safety Firewall, which integrates directly into the existing ad-serving process. The Brand Safety Firewall allows brands and agencies to choose which impressions are blocked from being served based on their brand guidelines. This approach offers a more proactive solution than ad verification, which provides post-campaign auditing and reconciliation tools. "Eliminating brand adjacency problems is essential in today's display industry and is why AudienceScience proactively manages our network by identifying and resolving issues for our clients and publishers. We are partnering with AdSafe as an element of The Audience Gateway™, our integrated audience platform to enhance our comprehensive, preventative brand safety measures," commented Jeff Hirsch, President & CEO of AudienceScience. AdSafe's page-level analysis is essential to networks looking to maximize reach while simultaneously protecting brand advertiser clients across user-generated content and social media sites. Given the volatility of brand safety in these contexts, only page-level analysis can provide the reach demanded by premium brand advertisers. "Brands today can't afford to take a chance on diluting their value and damaging their market reputation by having their ads appear next to inappropriate content," said John Nardone, Chairman and CEO of [x+1]. "That's why we felt it was important to partner with AdSafe in order to provide our clients with the unmatched security and protection of the Brand Safety Firewall and Content Rating System." "AdSafe has eliminated concerns about advertising on social media for networks and brands alike," said Andrew Pancer, Chief Operating Officer of Media6Degrees. "By providing brand protection at the page level, brands can simply keep the safe impressions and eliminate the problematic ones." AdSafe's expanded list of partners signals an ongoing initiative by industry leaders to provide brand-safe display advertising to agency and brand advertisers. These partnerships also add momentum to AdSafe's growing suite of products, developed to provide brand safety solutions for all members of the display advertising industry. About AdSafe Media |
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| 03.05.2010 | Ten Great eCommerce Ideas for March 2010. |
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| 03.03.2010 | Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend. |
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Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers Salt Lake City - Omniture Summit 2010 - March 3, 2010 - Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced several new solutions to help advertisers and publishers easily segment and target critical audiences with display advertising. This set of solutions will allow advertisers to acquire high-value visitors, remarket to previous visitors based on past behavior and dynamically serve targeted ad content. "Expanding our measurement and optimization capabilities into display advertising is a natural next step for the Online Marketing Suite," said Josh James, senior vice president and general manager, Omniture Business Unit. "Omniture will continue to add new capabilities to the suite and enter new areas of online marketing to help our customers personalize every aspect of their digital initiatives." Display Targeting Solutions for Advertisers Omniture SiteCatalyst customers will be able to increase ad efficiency and drive return on ad spend (ROAS) using secure data syndication to automate the sharing of their aggregated and anonymous data with ad networks. Omniture is partnering with leading ad networks and services to provide a solution that will help customers easily find and remarket to past visitors. The partnerships Omniture is developing include: 24/7 Real Media, FOX Audience Network, Tribal Fusion, Traffic Marketplace, and Collective - The Audience Engine. The company is also teaming with digital advertising technology company the Rubicon Project. This solution will be gradually introduced over the coming months. "With more advertising dollars moving online and resources being spent on display advertising, we are excited to partner with Omniture to enable their customers with more intelligent marketing optimization," said Raj Chauhan, vice president of global demand, the Rubicon Project. "Through the integration, by leveraging the audience reach of the premium publishers on our REVV™ platform and the rich visitor profile data within Omniture SiteCatalyst, joint clients will be able to serve users with relevant messaging. This optimization strategy will directly result in increased ROI for display campaigns through targeted brand awareness and increased customer retention." This solution will allow customers to dynamically generate display ads that personalize messaging and offers for increased conversion on the advertiser's Web site. Marketers will be able to use anonymous visitor attributes to generate an infinite variety of ads and test creative content to present visitors with the most engaging creative assets. The solution will also leverage built in ad-sequencing and frequency capping capabilities that will increase campaign efficiency for advertisers. "As a media agency we see tremendous value in enabling advertisers to easily create relevant and engaging display ads to mirror the targeted and optimized visitor experience on their own Web sites," said Stuart Watson, vice president of emerging media and technology, Camelot Communications. "With Omniture's offering for dynamic ad targeting and optimization, advertisers will gain unprecedented control to continually fine-tune their display ad campaigns, increasing engagement and conversion." Omniture is expanding Genesis partnerships with leading ad servers. The full set of partnerships include: Eyeblaster, DoubleClick for Advertisers, Microsoft Atlas, APT from Yahoo!, PointRoll, Mediaplex, Adform, EyeWonder and D. A. Consortium. These partner integrations offer advertisers increased insight into their ROAS by tying on-site conversion metrics from SiteCatalyst - such as revenue generated, leads generated, or products sold - directly to standard ad server metrics - such as impressions, clicks, interaction rates or view-throughs - obtained through a display ad server. "Eyeblaster is committed to utilizing intelligent technology and data to deliver better results for advertisers," said Gal Trifon, CEO and co-founder at Eyeblaster. "Through Genesis, our integration with SiteCatalyst offers advertisers visibility into campaign performance by audience segments and improves their display targeting strategies with deeper intelligence for use in future campaigns." Display Targeting Solutions for Publishers This solution lets publishers segment their ad inventory using SiteCatalyst data to increase the relevance of display ads served to specific audiences through 24/7 Real Media's Open AdStream platform. Omniture is enabling publishers to sell targeted ad inventory and increase ad revenue by easily segmenting and targeting display ad inventory based on SiteCatalyst behavioral metrics (such as content accessed, videos watched, articles read, etc.), demographic or geographic information. This solution also provides publishers with valuable insights about their display advertising business, informing them of which content is effectively driving advertising revenue, which visitors are the most valuable, and how well they are monetizing their site. "24/7 Real Media, through its Global Web Alliance, provides industry leading technology and targeting through Open AdStream," said Nicolle Pangis, vice president, product management - global media and technology, 24/7 Real Media. "Further enhancing our existing integration with Omniture, we are pleased to be a key partner in Omniture's expansion into display targeting optimization solutions which will help marketers leverage their existing data to better reach the right audiences through the Web Alliance." About Omniture, an Adobe company About Adobe Systems Incorporated |
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| 03.03.2010 | For premium web publishers: monetize through advertising or subscriptions? |
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| 02.22.2010 | Epic CMO Michael Sprouse is featured on iMedia Connection. |
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| 02.10.2010 | Epic CMO Michael Sprouse is featured on iMedia Connection. |
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| 01.07.2010 | Advertising Network Traffic Marketplace Gets Into Social Offers and Ads. |
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Inside Social Games - January 7 2010 - Traffic Marketplace is another big advertising network getting into the offers business. It's doing so in hopes of using its relationships with brands, agencies, and other advertisers, along with its targeting technology, to try to make developers more money — and to broaden its core business. Today, in terms of social networks, ™P both provides ads from its network to other offer companies and sells ads within its own social ad network and offers services. Right now, it is focusing on providing a new feature: an offer window that can be added within applications. The window provides a few offers in the usual offer-wall style, but also includes display ads. It is already live on "a couple dozen apps," the company claims, and is currently reaching around 40 million monthly active users. While ™P isn't providing names of clients at this point, it also plans to launch the window with a dozen developers within the month, some of whom are quite well-known, according to Sheldon Owen, the company's general manager of ™PSocial and performance advertising. And, the company's targeting tech is working well so far, he claims. The window is seeing "greater than 10x performance levels" within applications versus traditional display ads it has run in the same location, according to Owen. ™P itself has been around for years, it's the result of a variety of mergers and acquisitions in other parts of online advertising and its main business is targeted display advertising. Like rival Adknowledge, it has recently been buying and partnering its way in to the social advertising business. While Adknowledge has been on a social buying spree spanning years and culminating in the purchase of Super Rewards this past summer, ™P made its first social purchase (that we know of) last March, when it bought social ad network fbExchange. Then, in September, ™P launched ™PSocial, a set of services for advertisers and developers that includes "a display banner network, custom widget and application development, app link exchange and alternative payment solutions for social applications." This is all an extension of ™P's existing business. It offers a wide range of ways for advertisers to reach potential customers. The public is not too familiar with many big ad networks, although the average web user has surely seen remnant ads running on content sites, or landed on a content-like page full of ads, or received an advertising email. The industry has long attracted some entrepreneurs who among other things perpetrate email and search engine spam, provide adware, or induce users to buy or sign up for services using deceitful offers. The last item, unfortunately, was a significant component of most offer companies' inventories until recently. This sort of advertising, as a concept, is fine, but the quality ranges from Netflix subscriptions all the way down to scammy mobile ringtone quizzes. ™P currently provides advertisers with the following range of ads, according to the company web site: display, email, lead-generation and co-registration, custom marketing and hosted solutions, search, rich media, and mobile. It is pointedly trying to increase the quality of its social ads by working with advertisers, as Owen explains — don't expect it to run any mobile quiz-style ads, for example. The company's sales team is larger than many of the entire staffs of some of its social rivals, as he describes it, and already works with many major brands and 90 percent of advertising agencies across the country. The other component of ™P's differentiation is also interesting. It targets ads based on "consumer interest, behavior, demographic and psychographic information and data from more than 600,000 proprietary websites, publishers and market research providers." While there is increasing scrutiny around online advertising industry data sources and targeting practices, ™P says that its practices fall within the guidelines set by the Network Advertising Initiative, a self-regulating online ad industry cooperative. What's interesting is that ™P has so much experience in collecting and targeting ads based on user data, and is now attempting to apply it to social offers. (Also, to be clear, the company says it will not be using Facebook data to do any targeting.) ™P, like many other companies in the online ad industry, has received almost zero press coverage, yet has built itself into one of the largest independent advertising networks, and now appears in comScore's rankings of the largest ad networks in the United States. Overall, it says it reaches 142 million unique users ever month through 30 billion advertising page impressions, and "delivers more than 20 million leads and customers a year." The parent company, Connexus Corp, also owns FirstLook, a company that specializes in "domain traffic optimization and monetization" — the business running ads on generic domain landing pages, basically. In sum, the combination of size, advertiser relationships, data and targeting make ™P an interesting new competitor to Adknowledge, Offerpal and the range of other companies in the offer and social advertising business. These competitors have long-standing relationships with social game developers and other advertising clients, and now we're getting a chance to see if veteran advertisers can fight their way in. |
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